Ranchers First initiative announced

U.S. Secretary of Agriculture Brooke L. Rollins announced the Ranchers First Initiative, a sweeping package of actions to continue rebuilding the Great American Beef Herd and put America’s ranchers back at the center of our nation’s food supply. Building on USDA’s October 2025 Plan to Fortify the American Beef Industry, the Trump Administration is delivering again. 

American ranchers embody the independent spirit that drove the founding of America, 250 years ago. For more than two centuries, their independence, resiliency, and committed stewardship have provided American consumers with the safest and highest-quality beef and lamb in the world, and they remain foundational to America’s national security and to the strength and vitality of rural communities. Yet today the nation’s cattle herd sits at a 75-year low, with ranchers forced out of business by burdensome regulations and an outright war on beef waged at the altar of Green New Deal climate extremism. 

“Until President Trump took office, America’s ranchers were treated as a problem with policy geared toward their eventual extinction. The consequences were devastating: a war on beef, a cattle herd at a 75-year low, and the loss of tens of thousands of family operations,” said Secretary of Agriculture Brooke L. Rollins. “President Trump promised to put the American ranchers first, and the Ranchers First Initiative delivers on that promise. We are investing real dollars to rebuild the Great American Beef Herd, giving producers the risk management tools they need, cutting the red tape that has squeezed small and independent operators, and demanding transparency in a marketplace that has been consolidated and foreign-owned for far too long. President Trump will make certain the men and women who raise our cattle can hand their operations to the next generation, and that American families can put safe, high-quality, American-raised beef on the table.”